Founded in 1966 by Michele Taddei and Renzo Zengiaro, the brand represents the simple and timeless stance of Italian elegance. In the 1970s the company started advertising with the slogan “When your initials are enough”. In the early 1980s, Bottega Veneta became an international jet set favorite with clients such as Jacqueline Kennedy Onassis and empress Farah Pahlavi. Andy Warhol made a short film for the company in 1980. Zengiaro and Taddei retired from the company in the 1990s.

In the 1980s, the company’s wealth began to decline. In February 2001, the struggling company was bought by the Gucci Group for $ 156 million. Tom Ford, then Creative Director of Gucci Group, hired Tomas Maier as the Creative Director of Bottega Veneta in June of that year. Tomas Maier began to revert the brand to its original identity. The brand’s products also emphasized intrecciato weaving and returned the company’s focus to craft production.

The brand, which started to rise rapidly in the first quarter of 2019, became the favorite of bloggers in 2020. Especially, we started to see the brand’s bags and shoes in fashion bloggers on Instagram. Let’s examine the legendary products of the brand in 2020 together.

BV RUBBER LIDO SANDALS

© Bottega Veneta

$ 890 / Color: Black


In the summer of 2020, we saw that infulencers and fashion bloggers combine these sandals with jeans, skirts and shorts. These sandals are among my favorites too.

THE PUDDLE BOOTS

© Bottega Veneta

$ 650 / Color: Rubber Band


Puddle boots have a very interesting design. Despite its rough looks, it has managed to be a remarkable piece. In the winter of 2020, we started to see the boots as the weather got colder. Two colors of this boot are my favorite: Lollipop and Rubber Band.

THE FRINGE POUCH

© Bottega Veneta

$ 3,200 / Color: Teddy


It has taken its place among iconic designs in this bag. The most preferred color is Teddy.

THE WHIRL

© Bottega Veneta

$ 1,980 / Color: Lollipop

The clutch bag, which looks like plastic at first glance, is actually made of leather. I think poddle boots will make a great combination.

PADDED CASSETTE BAG

© Bottega Veneta

$ 2,800 / Color: Light Orange

This dazzling bag with a variety of colors is my favorite product. There are thirteen different color options!

THE TIRE BOOTS

© Bottega Veneta

CAD$ 1,616 / Color: Butter

These boots we see most often in fashion bloggers during the winter months. You can combine it with jeans.

COAT

© Bottega Veneta

$ 9,450

This jacket is one of the most iconic designs of winter 2020. The product has a single color option.

THE CHAIN POUCH

© Bottega Veneta

$ 3,600 / Color: Porridge

Offering ten different color options, the bag became one of the most preferred this year. My favorite colors are Plaster and Porridge.

THE POUCH

© Bottega Veneta

$ 2,700 / Color: Kiwi

Both classic and sports style. With sixteen different color options.

THE JODIE

© Bottega Veneta

$ 3,350 / Color: Tapioca

The most trendy color of 2020 was nude shades. The most preferred colors in this bag were nude tones and black. Did you like the content? Waiting for your comments, take care.